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    Crowdsourced IU Day Cupcake & Bakery Takeover

    Crowdsourced IU Day Cupcake & Bakery Takeover

    Year: 2018
    Award Level: Platinum
    Award Winner(s): Indiana University
    Award: CASE Platinum Awards
    Category: Best Practices in Digital Communications
    Crowdsourced IU Day Cupcake & Bakery Takeover
    Judges' Comments

    Utilizing a beloved on-campus institution to engage alumni hearts and minds was clever and creative. Using what's special about your campus proved to be the most compelling and successful use of digital communications for engagement thus producing significant results. Our hunch is that alumni would participate in a similar campaign again in the future.

    Finalists

    Bellevue College, District VIII -  BC Virtual Tour

    Drew University, District II - 150-Hour Challenge

    Georgia State University, District III - Georgia State University Brand Influencer Program - #TheStateWay

    Harvard Business School, District I - Skydeck

    North Carolina State University, District III - NC State digital magazine platform

    Punahou School, District VII - "Buff+Blue=Green" A Digital Campaign to Promote constituent understanding about Educating for a Sustainable Future at Punahou School.

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