Anita’s 19-year career in advancement began at the University of Aberdeen as a student caller. Upon graduating, Anita joined the Development team at Aberdeen during their £150 million Capital Campaign, with responsibility for the regular giving programme. 

In 2010 Anita left her role as Head of Annual Giving and joined the University of Salford as Alumni Relations and Regular Giving Manager, where she was responsible for implementing the alumni relations strategy and moving the telephone campaign in-house.  

In January 2014 Anita joined the University of Liverpool as Head of Alumni and Supporter Relations, before being promoted in 2019 to her current role of Associate Director of Alumni Engagement & Regular Giving leading the alumni engagement and regular giving strategy for the University's 222,000 global alumni community.