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CASE District IV Annual Conference
District IV Annual Conference
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4:00 PM - 5:00 PM CT
Enrich Donor Relationships Through Creative Storytelling
Collaborating with your colleagues in communications can vastly improve cultivation and stewardship efforts for key donors in your portfolio. Learn best practices from professionals in development-focused print and visual storytelling, and how to leverage these types of communications techniques to enrich touchpoints and conversations with your donors.
Speakers: Jennilee Garza, Senior Director of Strategic Communications, The University of Texas at San Antonio, Alta Compton, Director of Stewardship, The University of Texas at San Antonio, Jordan Allen, Senior Communications Coordinator, The University of Texas at San Antonio, Mario Maldonado, Senior Producer, The University of Texas at San Antonio
Competencies: Strategic ThinkingRelationship Building
9:00 AM - 10:00 AM CT
What Starts Here: A Case Study in Campaign Brand & Marketing
So … you’re going into a campaign soon. Join me for a case study of the Texas Development Marketing and Communication team’s approach to the brand and marketing of The University of Texas at Austin’s $6 billion campaign. I’ll share a multimedia show-and-tell, our three-phase approach, and strategies to produce high-impact, award-winning web and video with zero budget and three team members.
Speakers: Sarah McAbee, Executive Director for Strategic Priorities, The University of Texas At Austin
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: Level 4
Topics: BrandingCampaign Strategies