CASE - Home

“The ongoing learning and willingness to share successes and challenges through CASE’s social media tools and listservs encourage an environment of innovation.”

Karen Smith Hupp—Senior Executive Director of Community Relations
College of Southern Maryland—La Plata, Md.
United States

About CASE

Education's leading resource for knowledge, standards, advocacy and training in alumni relations, communications, fundraising, marketing and related activities.

Learn More

Good Question: Mobile Websites

What are best practices for mobile websites? This collection explores the mobile site vs. responsive site debate and links to institutions’ mobile initiatives and idea galleries.

Learn More

Perspectives on Educational Advancement

The trends that affected schools, colleges and universities in 2010-2011 in turn affected the advancement professionals who worked on their behalf.

Learn More

New White Paper: Unraveling the Myths of Chinese American Giving

This white paper explores donor motivations among Chinese Americans and looks at fundraising strategies institutions might use to encourage those motivations.

Learn More

e-Headlines

May 16, 2012

How to persuade donors to give big

Common core backer is chosen to lead college board

More e-Headlines

CASE Simulcast

CASE Simulcast

Can't attend a conference? Now you can with CASE Simulcast—live, interactive video broadcasts from select CASE conferences and sessions.

Learn More

Check Out the April 2012 BriefCASE

The April issue of BriefCASE reveals what makes chief advancement officers tick, how to boost young alumni interest using social media and more.

CASE City Guides

Get the inside scoop from CASE members on local customs, interesting venues and favorite hotels at cities around the globe. Are you knowledgeable about a specific city? Add a comment or write a CASE City Guide.