All Sessions
CASE District IV Annual Conference
District IV Annual Conference
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17 Results Found
2:45 PM - 3:45 PM CT
The Enrollment Cliff: How We Start Preparing
We’ve heard about the enrollment cliff and its likely impact on higher education. For her dissertation, Dr. Carrie Phillips researched how marketing strategies might help mitigate this cliff. This session shares findings from visiting with chief marketing officers about how they’re preparing. The session will begin with a high-level overview of the enrollment cliff followed by a deep dive into how marketing strategies might lessen the impact. You’ll hear about the challenges participants face, strategies they’re exploring and best practices to consider. As you’re looking to navigate change at your institution, this session is a great place to start.
Speakers: Carrie Phillips, Chief Marketing and Communications Officer, University of Arkansas at Little Rock
Competencies: Relationship BuildingStrategic Thinking
Experience Level: All Levels
2:45 PM - 3:45 PM CT
Leveraging Funding to Meet Student Needs
Advancement and Development services are approaching a new horizon when working with internal employees and external partners. Through discovery work, Dallas College Advancement and Development has created a new model for leveraging funding using network systems to support students and provide partners with a roadmap for success. This session will explore the new model, its benefits, and how it can be used to create a more efficient and effective way to manage sponsored program projects.
Speakers: Adrienne Thompson, Senior Director of Advancement Strategy & Intergration, Dallas College, Tricia Thomas-Anderson, Senior Director, Sponsored Programs, Dallas College
Competencies: Relationship BuildingStrategic Thinking
Experience Level: All LevelsLevel 5
4:00 PM - 5:00 PM CT
Affordability in Action: How an Advertising Campaign Helped Unify Audiences
In this session, Carrie and Muriel will discuss the driving force behind UA Little
Rock's Affordability Campaign, illuminating its critical objectives and sharing
essential lessons learned. Discover how the campaign seamlessly melded alumni
and student messaging, forging a powerful alliance in the fight for affordable
higher education. This presentation promises to inspire and educate, offering
strategic insights for an unforgettable messaging & perception campaign that
leaves a lasting impact.
Rock's Affordability Campaign, illuminating its critical objectives and sharing
essential lessons learned. Discover how the campaign seamlessly melded alumni
and student messaging, forging a powerful alliance in the fight for affordable
higher education. This presentation promises to inspire and educate, offering
strategic insights for an unforgettable messaging & perception campaign that
leaves a lasting impact.
Speakers: Carrie Phillips, Chief Marketing and Communications Officer, University of Arkansas at Little Rock, Muriel Schrepfer, Graphic Designer, University of Arkansas at Little Rock
Competencies: Strategic ThinkingIndustry or Sector Expertise
9:00 AM - 10:00 AM CT
Amplifying Your University and Leadership with Dynamic Social Media Content
In the digital age, universities must consider how a thoughtful approach to social media content strategy can leave a lasting impact across all audiences and help to achieve your goals. In a unique session, co-hosted by the Texas State University Marketing Team and University President Kelly Damphousse, attendees will delve into the transformative role that social media plays in advancing a university's stature, amplifying key messages and goals while fostering a sense of community and engagement.
President Damphousse and the TXST marketing team have individually found a sweet spot between social media content and community engagement while creating space for cross collaboration on content related to the university’s broader academic, fundraising, and community goals. Together, President Damphousse and TXST marketing have fostered digital communities that have driven unprecedented levels of engagement between the students, faculty/staff, alumni and community – all on social media.
Learn valuable insights on how leadership can approach social media and build engaged communities online while implementing practical strategies for cross collaboration between leadership and your university’s accounts to harness the full potential of social media for your institution's growth, community engagement, and strategic advancement.
Speakers: Kelly Damphousse, President, Texas State University, Texas State University, Elissa Fontenot, Director, Digital Marketing, Texas State University
Competencies: LeadershipRelationship Building
Experience Level: All Levels
9:00 AM - 10:00 AM CT
Alumni Engagement Metrics Findings from CASE & Survey Best Practices
In this session, we will discuss the importance of CASE Insights on Alumni Engagement survey as well as techniques and best practices in gathering key data points in the four modes of Philanthropic, Volunteer, Experiential, and Communications engagement. Whether a small shop or large decentralized institution, we will explore how to successfully execute and utilize this key strategic initiative. Co-presenters Jenny Cooke-Smith and Chuck Arnold will present the latest findings from recent Alumni Engagement surveying activity as well as a deep dive into how to successfully (and efficiently!) complete the Alumni Engagement survey for your institution. Learn how measuring engagement really does drive your organizational outcomes and how your institution can take part in this important benchmarking project.
Speakers: Jenny Cooke Smith, Senior Director of CASE Insights Solutions, Council for Advancement and Support of Education (CASE), Chuck Arnold, Executive Director for Alumni Engagement, Texas A&M University
Competencies: Strategic ThinkingIndustry or Sector Expertise
Experience Level: All Levels
Topics: Alumni Engagement
9:00 AM - 10:00 AM CT
Mentorship Matters: How to advance your career through a mentoring relationship
Mentorship Matters: Join a University President and a frontline gift officer for a panel discussion to learn how their 7 year plus mentorship relationship has strengthened and advanced their careers. Learn how you can utilize their example of a strategic mentoring relationship to build your own mentoring network to advance your development career and grow in your professional development as an advancement professional.
Speakers: Christina Smith, Senior Director of Development, The University of Texas At Austin, Kayla Hale, President, University of Science & Arts of Oklahoma, Carrie Phillips, Chief Marketing and Communications Officer, University of Arkansas at Little Rock
Competencies: Integrity and ProfessionalismLeadership
Experience Level: Level 2
9:00 AM - 10:00 AM CT
What Starts Here: A Case Study in Campaign Brand & Marketing
So … you’re going into a campaign soon. Join me for a case study of the Texas Development Marketing and Communication team’s approach to the brand and marketing of The University of Texas at Austin’s $6 billion campaign. I’ll share a multimedia show-and-tell, our three-phase approach, and strategies to produce high-impact, award-winning web and video with zero budget and three team members.
Speakers: Sarah McAbee, Executive Director for Strategic Priorities, The University of Texas At Austin
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: Level 4
Topics: BrandingCampaign Strategies
10:30 AM - 11:30 AM CT
Making History while Making History Important: A True Story of 3 Authors Telling a True Story
Join us for a panel discussion centered on the book “A History to Remember: TCU in Purple, White, and Black” - a chronicle of the underexplored history of Black American memory at Texas Christian University. Anyone interested in race relations, the function of memory, and North Texas history will find the text and its layered analytical approach appealing. However, the panel also explores the pathways of the three authors who used their collective Black voice to elevate the voices of other Black Americans’ experience at TCU through the perspectives of students, staff, faculty, administrators, and alumni. Covering the institution’s first 150 years, the book interrogates and investigates the academic, athletic, artistic, and cultural impact of Black students, employees, and alumni from its beginnings, through segregation and integration, and the continued work of reconciliation. Given current debates over the value of diversity, these authors' perspective has local, regional, and national implications due to TCU's overall growth and position as one of the top 100 universities in the nation.
Speakers: Frederick Gooding, Dr. Ronald E. Moore Endowed Professor of the Humanities, Texas Christian University, Marcellis Perkins, Texas Christian University, Sylviane Greensword, Assistant Professor of Professional Practice, Texas Christian University
Competencies: Alumni RelationsCommunications and Marketing
2:15 PM - 3:15 PM CT
Innovate, Celebrate, Elevate: An Alumni Award Program Evolution
We will delve into our journey of moving away from a conventional, formal award dinner to a dynamic alumni recognition program. This strategic shift not only boosted event attendance but also created a pathway (and opened up the resources) to develop captivating awardee videos that continue to engage our alumni long after the award presentation.
Speakers: Ryan Finnelly, Sr. Director for Alumni Relations, Trinity University, Zach Wells, Owner & CEO, Film Real Productions, Ryan Thomas, Director of Reunions, Alumni Recognition & Special Projects, Trinity University
Competencies: Industry or Sector ExpertiseStrategic Thinking
2:15 PM - 3:15 PM CT
How to Master your Fundraising Universe: Leveraging Communications & Marketing
This session focuses on how to develop a playbook centered on integral principles of fundraising that are too often an afterthought for organizations: stewardship, marketing, and communications. Few organizations have a built-in donor base and even those who do, must stand out when cultivating gifts. Whether a small department or a large university, this session will provide practical examples and tactics for unique and meaningful stewardship that inspires donors during acquisition, cultivation and recognition events. The session will hone messaging and marketing that focuses on your organization’s mission, purpose and impact that resonates with any audience including the business community.
Speakers: Andrea Tawney, Vice President, Texas Tech University Health Sciences Center El Paso
Competencies: Relationship BuildingStrategic Thinking
Experience Level: All Levels