Summary Benchmarking Report from CASE-Ross Support of Education Survey, United Kingdom and Ireland, 2021-2022

Prepared for Sample Institution

June 2023

Summary Benchmarking Report

THIS SAMPLE REPORT USES SIMULATED DATA FOR DEMONSTRATION PURPOSES

About this Report

This complimentary Summary Benchmarking Report presents data on six key variables for Sample Institution along with aggregated data for other institutions in the same cluster group and aggregated data for all survey participants. Throughout this report, the year 2019-20 is mentioned as 2020, the year 2020-21 is mentioned as 2021, and the year 2021-22 is mentioned as 2022.

On behalf of the whole CASE Insights team, thank you for your participation!

About the Survey

The first CASE-Ross Group Support of Education Survey was carried out in 2002 (for 2001-02 data) and built on previous surveys undertaken within the Ross Group; the survey has been repeated annually since then. Participation is open to all higher education institutions in United Kingdom and Ireland.

The survey collects detailed information about gift revenue, fundraising costs, and donors to measure the philanthropic performance of higher education institutions in the United Kingdom and Ireland. It provides an estimate of the overall impact of philanthropy on the higher education sector, is the only source of information on this subject in the United Kingdom and enables institutions to compare themselves with similar/peer institutions.

The survey asks for data on specific fundraising variables: fundraising and alumni relations programme (fundraising and alumni relations – staff, expenditure), funds received (total, by source, by contribution level, from legacies, largest cash gifts, from various triggers), donors (donor intentions, potential donors – total, individual, organisation, donor numbers – total, individual, organisations), institutional campaigns, and new funds committed (total, by source, by contribution level, largest confirmed new pledge or gift).

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Data Sharing Agreement

Data Sharing Agreement: CASE-Ross Support of Education Survey, UK and Ireland, 2021-22 Between Council for Advancement and Support of Education (“CASE”), and the Institution indicated below (the “Institution”) individually a Party and together the Parties. The Parties hereby agree in consideration for the rights granted by CASE to the Institution and the rights granted by the Institution to CASE:

1. DEFINITIONS
The following definitions apply in this agreement. Data means the data comprising the questionnaire responses provided by the Institution to CASE in respect of the CASE-Ross Support of Education Survey, UK and Ireland;

Database means that database of data comprising disaggregated questionnaire responses and information provided by Sharing Institutions and the data and information contained therein since 2006;

Survey means CASE-Ross Support of Education Survey, UK and Ireland 2023 (survey data year 2021-2022) (previously called Ross-CASE Survey) conducted by CASE;

Survey Collaborators means CASE, the CASE-Ross Editorial Board, and such other organisations as is approved by CASE subject always to the confidentiality provisions set out in clause 3;

Tool means the online reporting tool accessible at the website address notified by CASE to the Institution providing access to the Database;

Sharing Institution means an institution that has agreed to the terms contained in this Agreement.

2. RIGHTS
2.1 CASE hereby grants the Institution a right to access the Tool and use the information contained in the Database solely for the Institution’s internal benchmarking or performance for the term of this Agreement, subject always to Clause 3.

2.2 The Institution hereby grants CASE:
2.2.1 a non-exclusive, perpetual, royalty free, worldwide licence to use the Data for the purposes of the Survey subject to the terms of this Agreement; and
2.2.2 a non-exclusive, perpetual, royalty free, worldwide licence to sub-licence the Data to the Survey Collaborators for the purposes of the Survey; and
2.2.3 a non-exclusive, perpetual, royalty free, worldwide licence to sub-licence the Data to other Sharing Institutions for the purposes of internal benchmarking of performance.

3. CONFIDENTIALITY
3.1 The Institution shall:
(a) keep confidential the Database and/or information obtained from the Tool;
(b) not disclose to third parties, without the express prior written consent of CASE, the Database and/or information obtained from the Tool;
(c) ensure that no publication of Database and/or information obtained from the Tool occurs without the prior express written consent of CASE; and
(d) disclose the Database and/or information obtained from the Tool which is provided by CASE to the Institution for internal benchmarking or performance, only to those persons necessary for the purposes of such internal benchmarking and only to the extent necessary for the proper performance of their duties.

3.2 Information about each Sharing Institution’s cluster will be shared with all Sharing Institutions by CASE. This information will be included in the Database and the Tool.

3.3 The Institution shall procure that the obligations in clause 3.1 are observed by its employees, students, officers and agents and by any other party retained by the Institution and any other party who engages in the internal benchmarking or performance at the instigation of the Institution.

3.4 The Institution shall notify CASE immediately if it becomes aware of any disclosure in breach of the obligations in this clause 3. At the request of CASE, the Institution will take all such steps as are necessary to prevent further disclosure.

3.5 The provisions of this clause 3 shall not apply to:
(a) any information which is in the public domain at the date of this agreement or which subsequently comes into the public domain other than by breach of this agreement or any other confidentiality agreement; or
(b) any information already in the possession of the Institution at the date of this agreement, other than under an obligation of confidentiality; or
(c) any information obtained without any obligation of confidence from a third party that is not in breach of a confidentiality agreement with the Company concerning the information obtained.
(d) the extent information is required to be disclosed by law, by any governmental or other regulatory authority or by a court or other authority of competent jurisdiction provided that, to the extent it is legally permitted to do so, it gives the other party as much notice of such disclosure as possible and, where notice of disclosure is not prohibited, it takes into account the reasonable requests of the other party in relation to the content of such disclosure.

3.6 On termination of this Agreement, the Institution shall erase all Database and/or information obtained from the Tool from computer and communications systems and devices used by it, including such systems and data storage services provided by third parties (to the extent technically practicable).

3.7 CASE gives no warranty of any kind in respect of the Tool or the Database and all statutory and implied warranties, terms and conditions are excluded to the full extent allowed by law.

3.8 The provisions of this clause 3 shall be deemed effective from the 30th September in the calendar year of signature shall remain in full force and effect thereafter.

4. DURATION AND TERMINATION
4.1 This agreement shall come into force on the date of the signature below and shall remain in force until the earlier of:
(a) three months after CASE has served a notice to the Institution; or
(b) the date of any breach by the Institution of the terms of this Agreement; or
(c) 14 days after the date of any notice of breach of this Agreement by CASE or the Survey Collaborators as notified by the Institution.

5. Contracts (Rights of Third Parties) Act 1999
The Parties agree that any Sharing Institution has the right to enforce the terms of this letter against the Parties should they disclose the Database in breach of the terms of this letter.

6. Governing Law
We agree that the terms of the letter will be governed by English law.

CASE Peers

Your institution was classified as a part of the Established cluster group.

CASE Peers data used in this report refers to institutions that Sample cluster group in the 2021-22 survey.
All Respondents data used in this report refers to institutions that completed the survey in a given year.

CASE Peers and All Respondents data in this report are shown as median group values.

Peers
Sample Peer 1
Sample Peer 2
Sample Peer 3
Sample Peer 4
Sample Peer 5
Sample Peer 6
Sample Peer 7
Sample Peer 8
Sample Peer 9

To select your own Peers for comparison, order a customized Strategic Benchmarking Report, which includes detailed data of your institution compared to 10 self-selected Peers for over 20 indicators. Please contact CASE Insights Solutions for more information.

Cluster Analysis

Latent Class Analysis (LCA) was first conducted in 2013 on data from the CASE-Ross surveys in 2011–12 to explore the possibility of uncovering groups of institutions that had similar fundraising profiles and has been repeated every year. LCA was used to group institutions into different clusters based on certain defining variables that provided the most information about key characteristics of fundraising activities and for which there was sufficient variation between institutions to offer distinct patterns and differentiating factors. These variables are:

  1. Average cash income received over three years
  2. Average largest cash gift received over three years
  3. Average number of donors over three years
  4. Average proportion of contactable alumni making a gift over three years
  5. Average fundraising costs per pound received over three years
  6. Average number of fundraising staff (full-time equivalent) over three years

Average figures for these variables across a three-year period were used to ensure that comparisons were based on performance over time rather than any single year. In earlier years, a five-cluster solution offered a good statistical fit for the data and made substantive sense. However, since 2015–16, additional analysis on the Emerging cluster was conducted. It was found that the institutions in this cluster could be further divided into two sub-clusters producing a total of six clusters (Elite, Established, Moderate, Developing, Emerging, and Fragile) in recent years.

The same process was first applied to the 2021–22 dataset using Latent GOLD® v6.0 software. However, this did not yield clear clusters. Further analysis showed that the best fit was a five-cluster solution in which the largest cluster was then divided into two clusters to yield the Developing and another larger cluster which then divided naturally into a group of 19 Emerging, and 11 Fragile institutions.

For the summary benchmarking report, the 30 institutions in the Moderate cluster were further divided into two groups, Moderate 1 and Moderate 2 using the same six variables.

New Funds Committed

New Funds Committed (NFC) (formerly called New Funds Secured) in a year includes the value of new gifts/donations received and new pledges confirmed in the year at their value for up to five years; it excludes legacy payments and cash payments made against pledges committed in previous years. New funds committed reflect the success of current fundraising activity.

New Funds Committed, 2021-22 To access this analysis, order a customized Strategic Benchmarking Report.

Cumulative Percentage Change in New Funds Committed

Cumulative Percentage Change in New Funds Committed is calculated as each year’s change from 2020.

Chart

Data

Definitions

New funds committed includes:

  • Cash received in the year resulting from new confirmed non-legacy pledges and new single cash gifts.
  • Confirmed non-legacy pledges committed in the year, counting the multi-year value of any such pledges for up to five years. The five years includes the year in which the pledge is made, but care should be taken not to ‘double count’ the first payment against a new pledge.
  • Any actual or future Gift Aid income received or due in future as a result of new single cash gifts or confirmed non-legacy pledges counting up to five years’ worth of funding for each pledge.
  • Equivalent cash value of gifts in kind whether ‘realised’ or ‘unrealised’. These include for example real estate, art works or books. They may also include research equipment provided that if the equipment is part of a research grant, and therefore counts as philanthropic. Please note that most research funding does not count as philanthropic. The equivalent cash value should be the independently assessed market value on the day that the gift was received.
  • Equivalent cash value of financial instruments (shares etc.) received as gifts (whether from legacies or living donors) as documented on the day they were received (normally the known market price).
  • Upgrades to existing regular gifts (only the upgraded amount can be counted).

New funds committed excludes

  • Cash received in the year resulting from pledges made in previous years.

Sources of New Funds Committed

Charts

NOTE: Totals for Sources of New Funds Committed may not match Total New Funds Committed if breakouts were not sufficiently provided.

Data

Definitions

  • Alumni - Former students of the institution. This may include all former students who received an award (e.g., degrees, certificates, diplomas) from the institution; All former students who ever studied at the institution, however briefly; Honorary graduates; Current students who have already received one degree from the institution and are now returning to take a further degree.
  • Non-Alumni - Individuals who are not former students of the institution. This may include full time, part time, and former staff; parents of current students and of alumni; grateful patients, pet/animal owners; members of the community, current students.
  • Trusts and Foundations - Donations from charitable trusts and foundations in the UK and overseas. This includes donations from independent charities associated with NHS Trusts (but not direct from NHS Trusts).
  • Companies - Gifts from companies in the UK and overseas.
  • Lottery - Income from the National Lottery and similar sources (e.g., Heritage Lottery Fund, Sport England etc.).
  • Other Organisations - Other organisations that are registered charities, community groups, overseas governments or their agencies and foundations etc. and do not fall into any of the other categories of organisations.

New Funds Committed per Student FTE To access this analysis, order a customized Strategic Benchmarking Report.
Change in New Funds Committed by Gift Range To access this analysis, order a customized Strategic Benchmarking Report.

Three Largest Gifts/Pledges as a Percentage of Total New Funds Committed

Charts

Data

Funds Received

Funds Received (FR) (formerly called Cash Income Received) includes all funds received during the year and includes new single cash gifts, funds received against pledges committed in the current or previous years and cash from legacies; it excludes new pledges where payment has not been received. Funds received reflects the success of the current and past years’ fundraising activity.

Funds Received, 2021-22 To access this analysis, order a customized Strategic Benchmarking Report.

Cumulative Percentage Change in Funds Received

Cumulative Percentage Change in Funds Received is calculated as each year’s change from 2020.

Chart

Data

Definitions

Funds received refers only to cash received in the 2021-22 financial year. The aim is to record the value of all cash received, in the year, by the institution as a result of philanthropic giving, regardless of when the fundraising activity relating to the cash gift took place, i.e., even if the gift was pledged in a previous year.
Funds received includes:

  • Cash received in the year resulting from new pledges and new single cash gifts.
  • Cash received in the year resulting from pledges made in previous years.
  • Any actual or future Gift Aid income received or due in future as a result of cash received in year.
  • The documented value of gifts of shares, appreciated securities, bonds and other financial instruments provided by the receiving institution’s broker on the day that they were received (i.e., the value at the point of gift) and whether from living donors or from a legacy.
  • Cash received from legacy gifts.

Funds received does NOT include

  • Cash received from any sale of financial instruments (shares etc.) donated in previous years.
  • Income received from any retained donated financial instruments (shares etc.) or real estate.
  • Income generated from endowments.
  • Gifts-in-kind (regardless of whether realised for cash); importantly, if a legacy gift involves a gift-in-kind of a physical asset, which the institution could sell (e.g., real estate, artwork or books, etc.), this cannot be counted as ‘funds received’. Instead, the value of the asset should be recorded under gifts-in-kind under new funds committed in the year in which the asset was received by the institution, irrespective of whether it chooses to sell it at a later date.

Sources of Funds Received

Charts

NOTE: Totals for Sources of Funds Received may not match Total Funds Received if breakouts were not sufficiently provided.

Data

Definitions

  • Alumni - Former students of the institution. This may include all former students who received an award (e.g., degrees, certificates, diplomas) from the institution; All former students who ever studied at the institution, however briefly; Honorary graduates; Current students who have already received one degree from the institution and are now returning to take a further degree.
  • Non-Alumni - Individuals who are not former students of the institution. This may include full time, part time, and former staff; parents of current students and of alumni; grateful patients, pet/animal owners; members of the community, current students.
  • Trusts and Foundations - Donations from charitable trusts and foundations in the UK and overseas. This includes donations from independent charities associated with NHS Trusts (but not direct from NHS Trusts).
  • Companies - Gifts from companies in the UK and overseas.
  • Lottery - Income from the National Lottery and similar sources (e.g., Heritage Lottery Fund, Sport England etc.).
  • Other Organisations - Other organisations that are registered charities, community groups, overseas governments or their agencies and foundations etc. and do not fall into any of the other categories of organisations.

Alumni and Donors To access this analysis, order a customized Strategic Benchmarking Report.
Contactable Alumni and Donors
Change in Alumni Donors
Donor Populations
Percentage of Donors by Gift Range

Costs

Fundraising costs includes only the staff and non-staff fundraising costs which could be said to represent the institution’s fundraising function and which are generally the responsibility of the Development Director, or the equivalent appointment. For the purposes of this question, expenditure excludes the indirect costs associated with philanthropic support for the institution.

Charts

Data

Definitions

An appropriate proportion of the costs of staff with a joint focus on fundraising and alumni relations should be attributed to fundraising expenditure. Include National Insurance and Pension costs in all calculations for staffing costs. Some universities employ students to make fundraising calls at certain times of year on a temporary employment basis. These costs may be attributed to salary or non-salary costs according to institutions’ preference and ease of calculation.

Non-staff costs relating to fundraising should be included under fundraising expenditure, including 50 per cent of the operational costs relating to the database (licences, etc.).

Alumni relations costs are include the staff and non-staff direct costs involved in alumni relations activities. For the purposes of this question, expenditure therefore includes only the staff and non-staff alumni relations costs which could be said to constitute the institution’s alumni relations function and which are generally the responsibility of the Development Director, or the equivalent appointment.

For the purposes of this question, expenditure excludes the indirect costs associated with alumni relations. An appropriate proportion of the costs of staff with a joint focus on fundraising and alumni relations should be attributed to alumni relations expenditure. Include National Insurance and Pension costs in all calculations for staffing costs. Non-staff costs relating to alumni relations should be included under alumni relations expenditure, including 50 per cent of the operational costs relating to the database (licenses, etc.).

The costs associated with producing and distributing an alumni magazine should not be included here as they are the subject of subsequent questions.

Non-staff production and distribution costs of the Alumni magazine are the costs associated with producing and distributing an alumni magazine.

Change in Costs To access this analysis, order a customized Strategic Benchmarking Report.
Costs by Investment Level To access this analysis, order a customized Strategic Benchmarking Report.
Staffing To access this analysis, order a customized Strategic Benchmarking Report.
Fundraising and Alumni Staff
New Funds Committed per Fundraising Staff FTE
Contactable Alumni per Alumni Relations Staff FTE

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