Elective session- Building on Legacy: Utilizing Alumni for Student Recruitment
1:00 PM - 2:00 PM GMT
Speaker(s): Aiste Almanaite, Lithuania, Head of Communications & Marketing Division
Elective Session
Explore Vilnius University's 2023 recruitment campaign, focusing on leveraging its famous or highly accomplished alumni network. Learn how representatives per faculty were selected for the campaign, how they were reached and convinced to participate in this campaign and become poster-people. Discover the benefits for both alumni and the university, see the impact on the recruitment numbers. Expect an unfiltered discussion revealing the campaign's successes, challenges, and key takeaways.