Advice from advancement’s newest and brightest about how to keep them thriving
How many times have you heard this: "I didn't plan on a career in advancement—I just fell into it"? Despite a growing need for fundraisers, recruiters are struggling to find talent. "The development profession is still a well-kept secret—and something we need to change," CASE President Sue Cunningham said during a recent CASE program. Degree programs in advancement remain rare (although notable ones include the U.K.'s University of Chichester's charity development degree and the Lilly Family School of Philanthropy at Indiana University), and the field is frequently misunderstood.
SoFi’s Dan Macklin explains the importance of relevancy in alumni lives
The online financial services company SoFi was founded in 2011 by four Stanford Graduate School of Business classmates to provide alumni-funded student loans. (See "A Vested Interest," October 2012.) Since then, the company has expanded its financial products to mortgages and wealth management and seemingly adopted an alumni relations approach to customer service, offering members social events, career counseling, and webinars. Macklin shares the key to SoFi's success: Be relevant in several aspects of members' lives.
From devoted followers to meaningful charity, a look at what alumni relations can learn from religion
Those of us in alumni relations believe.
We believe in the power of what we do, that our work helps create a community with a strong values system. We believe in lifelong education, in making the world a better place, in bringing people together. We believe in strengthening ties, creating connections, and opening doors of possibility.
Letting alumni share their tales can be the best way to endear them to the institution
Once upon a time—in 2005, in fact—John Easom landed a job as alumni manager at the U.K.'s University of Keele. Easom had never worked with alumni before, nor had he worked at a university. He was a historian interested in international relations, and his only other colleague in alumni relations had a journalism background.
And other messages to communicate about these vital funds
After a few volatile years following the financial crisis that ended in 2009, economic experts say the state of the U.S. economy is looking up. Financial markets have again reached record highs, and economic indicators are trending positive, but the average American family is less optimistic about its financial future amid concerns over college affordability. In a combustible election year full of populist rhetoric, candidates for both federal and state offices are decrying higher education's price tag and mounting student loan debt.
How international schools make the case for support to a diverse and widely dispersed constituency
Emma Silva faced many challenges when she became the United Nations International School of Hanoi's first advancement director in 2011, but this was the biggest: helping her new community understand why the outwardly prosperous school needed to raise funds.