Graduway’s Daniel Cohen on the questions universities should ask to enhance the alumni experience
Daniel Cohen and his father, Marcel, founded Graduway in 2009, which builds branded alumni networking and mentoring platforms to help institutions stay in touch with their alumni. Prior to that, Cohen worked with Merck & Co., serving most recently as its regional commercial and finance director for Eastern Europe and Central Asia. Marcel Cohen was the director of Imperial College's distance learning MBA program. The combined experience of father and son in education and finance helped the Cohens form Graduway. Daniel Cohen is the author of The Alumni Revolution: Re-Thinking Alumni Relations in a Digital World.
How international schools make the case for support to a diverse and widely dispersed constituency
Emma Silva faced many challenges when she became the United Nations International School of Hanoi's first advancement director in 2011, but this was the biggest: helping her new community understand why the outwardly prosperous school needed to raise funds.
And other messages to communicate about these vital funds
After a few volatile years following the financial crisis that ended in 2009, economic experts say the state of the U.S. economy is looking up. Financial markets have again reached record highs, and economic indicators are trending positive, but the average American family is less optimistic about its financial future amid concerns over college affordability. In a combustible election year full of populist rhetoric, candidates for both federal and state offices are decrying higher education's price tag and mounting student loan debt.
Letting alumni share their tales can be the best way to endear them to the institution
Once upon a time—in 2005, in fact—John Easom landed a job as alumni manager at the U.K.'s University of Keele. Easom had never worked with alumni before, nor had he worked at a university. He was a historian interested in international relations, and his only other colleague in alumni relations had a journalism background.
From devoted followers to meaningful charity, a look at what alumni relations can learn from religion
Those of us in alumni relations believe.
We believe in the power of what we do, that our work helps create a community with a strong values system. We believe in lifelong education, in making the world a better place, in bringing people together. We believe in strengthening ties, creating connections, and opening doors of possibility.
SoFi’s Dan Macklin explains the importance of relevancy in alumni lives
The online financial services company SoFi was founded in 2011 by four Stanford Graduate School of Business classmates to provide alumni-funded student loans. (See "A Vested Interest," October 2012.) Since then, the company has expanded its financial products to mortgages and wealth management and seemingly adopted an alumni relations approach to customer service, offering members social events, career counseling, and webinars. Macklin shares the key to SoFi's success: Be relevant in several aspects of members' lives.