Dee Dee Mendoza connects alumni entrepreneurs with students, faculty, and their fellow alumni, which often leads to gifts.
Dee Dee Mendoza works in development, but she thinks like an entrepreneur. As managing director for West Coast advancement for Dartmouth College in New Hampshire, she teams with alumni volunteers to host the Dartmouth Entrepreneurs Forum in San Francisco, an annual event for networking, sharing ideas, and learning from speakers such as PayPal Chairman John Donahoe (Class of '82). Before that, she was a senior director focusing on innovator engagement at the University of California, Berkeley, where she and her team developed the Berkeley Founders' Pledge, a commitment by alumni entrepreneurs to make a gift when their startup is acquired or goes public. Since its 2014 launch, 234 entrepreneurs have taken the pledge, creating a gift pipeline estimated at $15 million over the next three years.
Are some of your alumni more interested in turning through chapters than in leading them? Institutions have begun offering virtual and in-person fixes for the book addicts among their graduates. Most of the programs are no- or low-cost, easy to manage, and attract new pockets of alumni.
Are some of your alumni more interested in turning through chapters than in leading them? Institutions have begun offering virtual and in-person fixes for the book addicts among their graduates. Most of the programs are no- or low-cost, easy to manage, an
Here are two truisms: These are uncertain times. Fundraising is as important as ever.
If a picture is worth 1,000 words, what's the value of a shareworthy GIF? On social platforms, visual assets can attract, inform, and connect with audiences while also driving engagement. People recall more information when a picture accompanies text, neuroscience research shows, and tweets with images receive more clicks, favorites, and retweets than posts without images, according to Buffer, a social media management company. Tweets that incorporate GIFs earn 25 times the number of views and three to five times the number of likes than those without them, says the video-hosting and analytics firm Wistia. Take a look at some ways institutions are using GIFS to connect with their audiences.
Latinos stand ready to give. Why are they being overlooked?
It's hard not to see the recent U.S. presidential election, as well as the Brexit referendum, as a powerful condemnation of diversity and inclusion efforts. Treating minorities with respect and addressing their concerns were dismissed as political correctness run amok. The vilification of people of certain races and ethnicities, a religion, and immigration status made the "Not Welcome Here" sign hard to miss.
Gary Toyn wants to transform snoozefest alumni benefits into valuable advantages
For more than 25 years, Gary Toyn has worked with clients to enhance their member/donor acquisition, retention, and engagement. He is the lead researcher of numerous studies related to constituent engagement, including the Voluntary Alumni Engagement in Support of Education survey, which analyzes how institutions attract and engage their alumni. In a recent blog series, Toyn discussed the most beneficial and the "lamest" alumni benefits institutions offer.
Institutions have a lot of competition for prospective students' attention. One way Lawrence University aims to entice potential applicants is with the 10-page square mailer Don't Just Finish. Flourish. The publication gives students a taste of life at the Wisconsin institution as well as an idea of what life might look like after graduation. Colorful photos, attractive graphics, and useful information about internships, research opportunities, special programs, and post-graduation employment abound. The final page features portraits of eight recent alumni and invites readers to go online to learn about the graduates' journeys.