New Research Brief Shows Correlation Between Investment, Fundraising
The most recent findings from CASE’s Voluntary Support of Education survey display specific correlations between investments in higher education fundraising and fundraising outcomes. This data and analysis can be explored in AMAtlas’s VSE research brief, Advancement Investment and Fundraising Results.
The brief focuses on longitudinal figures provided by 30 U.S. universities and colleges over a span of nine years, 2010-2018. During that span, VSE data show that advancement investment per full-time equivalent employee increased 17.8%. Simultaneously, private philanthropic support increased 56.7% (both figures adjusted for inflation).
“Virtually all investment yields a positive return,” according to AMAtlas’ analysis of the nine years of information, “and higher investments yield higher returns.”
In addition to examining the long view on advancement investment, the research brief digs into the most recent VSE data from more than a hundred institutions in the U.S. Again, the numbers show a correlation between investment and return. Across a variety of institution types, return on investment was 942.9%. Specialized institutions had the most positive result, exceeding an ROI of 2,500%.
Read more in Advancement Investment and Fundraising Results.
About the author(s)
Bryan Wawzenek is a content creator at CASE