New Digital Resources to Support Philanthropy at African Universities
CASE and researchers from Loughborough University's geography and environment department have worked with practitioners in Africa to develop new digital advancement resources, including an app, a website, podcasts, and videos.
The 12-month project, funded by an award from the Higher Education Innovation Fund, builds on CASE's 15 years of experience working with African universities and the extensive research in philanthropy and university funding conducted by Loughborough University's School of Social Sciences and Humanities.
The project brought together practitioners from:
- the University of Ghana,
- Strathmore University (Kenya),
- Lagos Business School,
- the University of Ibadan (Nigeria),
- the University of Cape Town, and
- the University of the Witwatersrand (South Africa).
The app and website cover four key areas, with case studies and insights from a wide range of African higher education institutions:
- Getting started in advancement, including priorities on a budget and developing a fundraising strategy.
- Advancement strategies, including corporate fundraising and communicating with alumni.
- Practicing advancement, including understanding cultures of giving and using databases.
- The role of leadership, including measuring success and learning from others.
“This app provides our African community with exactly what they tell us they need—digital access to the best ideas and case studies about how to fundraise successfully," said Bruce Bernstein, executive director of CASE Europe. "As the African community scales up its expertise, so too can the application scale up. We hope this app will become a model for similar products serving other regions."
Ronica Ramsout, head of research and information systems at the University of Cape Town, South Africa, and a contributor to the project, said: “This series of digital resources will assist African HEIs to accelerate the development of their advancement practices and position themselves to attract philanthropic income.”
Debo Adeosun, director of advancement at the University of Ibadan, Nigeria, commented: “I consider these resources a veritable asset for both new and experienced advancement professionals. I recommend them to tertiary institutions, especially in Africa where educational advancement is beginning to be appreciated.”
Michael Hoyler, reader in human geography at Loughborough University and one of the project leaders, added: “A key aim of the project was to co-produce digital resources that are sensitive to the specific contexts of African higher education. We are delighted with the outcome which highlights the importance of bringing together research insights and practitioner experience for the future success of advancement activities in universities internationally.”
Other members of the Loughborough University team in the School of Social Sciences and Humanities included Morag Bell, James Esson, and Amil Mohanan. The 12-month Enterprise Project was funded by an award from the Higher Education Innovation Fund.
About Loughborough University
Loughborough is one of the UK’s leading universities, with an international reputation across its academic disciplines for research that matters, excellence in teaching, and strong links with external organisations in business, industry and the professions. The University has been awarded five stars in the global independent QS Stars university rating scheme. It is ranked in the top 10 of every UK national league table, and in recognition of its contribution to the higher education sector it has been awarded seven Queen’s Anniversary Prizes. The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. Learn more information about the University.
CASE believes in advancing education to transform lives and society. As a global nonprofit membership association of educational institutions, CASE helps develop the communities of professional practice that build institutional resilience and success in challenging times. The communities include staff engaged in alumni relations, advancement services, communications, fundraising, government relations, marketing and student recruitment. CASE is volunteer-led and uses the intellectual capital of senior practitioners to build capacity and capability across the world.
CASE has offices in Washington, D.C., London, Singapore and Mexico City. Member institutions include more than 3,600 colleges and universities, primary and secondary independent and international schools, and nonprofit organizations in 81 countries. CASE serves more than 90,000 practitioners. For more information about CASE, please visit www.case.org.