Advance Work July/August 2019
Read all about it: How four universities used graphic novel approaches to tell stories
Comic books were first published in the 1830s. Now, “graphic novels”—going by a name coined in the 1960s—are more popular than ever, even finding their way into the pages of alumni magazines. Here are four examples.
1. Spy story: To tell the tale of an alumnus who worked with the CIA to recruit a Soviet Union operative during World War II, Williams College used classic comic book–style illustrations. “I love the graphic novel approach for the right story,” says Amy Lovett, editorial director.
2. Calling in some facts: For its 2017 article, “The Story of Why Humans Are So Careless with Their Phones,” Harvard Business School created a comic featuring Jenga blocks and coffee cups. It won a CASE Circle of Excellence Award for web writing.
3. Life in comics: Fittingly, when Columbia University’s magazine profiled the university’s first curator for comics and cartoons in 2017, it did so in comic book form. Drawn by alumnus Nick Sousanis, the illustrations even included a maze to rip out and fold.
4. The dish on meals: Winston-Salem, North Carolina, is a food desert, explains a character in “A Week in the Life of Campus Kitchen.” Wake Forest University featured the comic in its January 2019 magazine to highlight ways in which the kitchen battles food insecurity. MEREDITH BARNETT
Rocking Scholarships from Metallica
Grants focus on trades at 10 community colleges
Heavy metal rock band Metallica is helping community college students get a leg up in a different kind of heavy metal
career—think welding or automotive manufacturing—through $1 million in scholarships. Ten colleges in cities in which the band is touring through the end of the year have been awarded $100,000 each.
Created in partnership with the American Association of Community Colleges, the scholarships are a new initiative of the band’s All Within My Hands Foundation, which also focuses on donating money to food banks.
Addressing why the foundation chose workforce education as part of its mission, Lars Ulrich, Metallica’s drummer and co-founder, says, “All of us in the band feel fortunate that music has provided us the opportunity to be successful doing something we are passionate about. We want to share our success with others so that they can find a job where they can do the same.”
The band burst into the thrasher rock scene in 1981 and has sold 110 million records worldwide. It formed the All Within My Hands Foundation in 2017.
One beneficiary of the scholarship program, the Metallica Scholars Initiative at Clackamas Community College in Oregon City, Oregon, focuses on students in several areas involving metals, including computer-controlled machine manufacturing. “For metals students, tuition is only half the battle. Our students, many of whom are low-income, struggle to purchase the tools and textbooks needed for successful study, apprenticeship, and employment in their chosen careers,” says Tim Cook, the college’s president. “I believe elevating the profile of career and technical education through Metallica Scholars could forge a path out of poverty for many in our community.”
A program to promote training women in often male-dominated trades is the focus of the scholarships at Wichita State University Campus of Applied Sciences and Technology, in Kansas. “We look forward to advancing women in manufacturing with this funding in aviation sheet metal, machining, and welding,” says Sheree Utash, the school’s president. “WSU Tech is excited about the opportunity to engage women [in] pursuing career opportunities in the manufacturing industry.”
Not all scholarships put the pedal to the metal, however. At Gateway Technical College in Kenosha, Wisconsin, scholarships will be used to provide telecommunications-industry training tailored to the schedules of working students. Students at the Community College of Baltimore County in Maryland can use the scholarship for training in medical front office work or building and apartment maintenance. BARBARA RUBEN
By the Numbers: Social Stats
Facebook, Instagram, Twitter, YouTube, and LinkedIn remain the top social platforms higher education institutions use to engage audiences. Beyond that...
- about 35% use Snapchat
- just over 20% use streaming video
- less than 20% use Pinterest
Colleges' and universities' most important goals on social media: create, sustain, and improve the brand image, say 95% of institutions.
Source: Benchmarking Digital Advancement by CASE and MStoner, 2019
Ask, Listen, Respect
Concordia University puts a new twist on preventing sexual assault with a student-friendly video campaign
Concordia University’s efforts to create an effective, empowering campaign to prevent sexual assault are bearing fruit—thanks to help from animated fruit.
In a series of three 20-second videos, animated pineapples, strawberries, peaches, and grapes act out situations involving consent and bystanders. The videos are simple, colorful, and easy to understand—and they were created by students. In 2016, the Montreal, Canada, institution’s Sexual Assault Resource Center teamed up with Concordia’s Mel Hoppenheim School of Cinema, inviting film students to submit proposals for the videos. The goal was to create messages that would resonate with the university’s student body of 45,000.
Launched in August 2016, the campaign supplemented the videos with posters and banners on campus, as well as postcards, ads, emails, and social messages. The key slogans: “Step up to stop sexual violence” and “Get consent. Ask. Listen. Respect.” MB
All Signs Point to This Starbucks
Store near Gallaudet University uses ASL
The first sign that the Starbucks coffee shop a few blocks from Gallaudet University in Washington, D.C., is unique is the signing itself: from the word Starbucks in finger spelling on the outdoor umbrellas and baristas’ aprons to the
employees, who all use American Sign Language to communicate with each other and customers.
Starbucks found it fitting to locate its first ASL-centric store near the only university in the world in which all programs and services are specifically designed to accommodate deaf and hard-of-hearing students. After undergoing renovation to make the store more accessible for deaf patrons—such as incorporating an open floor plan so patrons could see those signing throughout the store—the Starbucks reopened last fall.
Customers can write their orders on a tablet, and when the drinks are ready, their names appear on a large electronic sign rather than being called out as in a traditional Starbucks. This Starbucks also helps give hearing customers insight into ASL with a chalkboard that teaches a new sign each week, such as the one for coffee, two fists held vertically, one on top of the other.
“What you have created here is not just an opportunity for employment and leadership for people who are deaf and a way for them to show their wonderful talents, but a place where we will be able to see the vibrancy of our language,” Gallaudet President Roberta Cordano signed at the opening.
Barista Joey Lewis, a Gallaudet graduate student who hopes to become a history teacher for deaf children, says through an interpreter, “I’m excited to be part of a signing store, and to share with my students someday that I was part of the first deaf Starbucks in America.”
Kylie Garcia, a Gallaudet student, says that before she was hired at the Starbucks, she was frustrated by not being able to find a job. “Don’t see me as a risk. See me as an opportunity,” Garcia says. “Here there are no barriers. I love being able to sign and communicate freely. I love the vibe, the energy, and the opportunity to expose others to deaf culture.” BR
About the author(s)
Barbara Ruben is a senior content creator at CASE.
Meredith Barnett is the manager, digital communications at CASE.
Article appears in:
Advancing to the top: How professionals from advancement fields found their way to top leadership roles. Plus, advancement professionals share how to avoid data pitfalls, and CASE celebrates 10 years of training the next generation of fundraisers.