THIS SAMPLE REPORT USES FAKE DATA FOR DEMONSTRATION PURPOSES
AEM Peers |
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AEM Peer 1 |
AEM Peer 2 |
AEM Peer 3 |
AEM Peer 4 |
AEM Peer 5 |
AEM Peer 6 |
AEM Peer 7 |
AEM Peer 8 |
AEM Peer 9 |
AEM Peer 10 |
AEM Peer 11 |
AEM Peer 12 |
CASE InsightsSM on Alumni Engagement collects data from
institutions globally, and had 372 respondents in its second year. The
2022 survey collected data for the fiscal year beginning July 1, 2021
and ending June 30, 2022 (with a few institutions reporting on different
fiscal calendars). This presentation outlines your institution’s data
alongside aggregate data from the overall survey population and your
Self-Selected Peers. Data are presented in a standardized format, using
data from both the full and minimal versions of the survey.
The
CASE global AEM survey enables institutions to measure alumni engagement
across four modes: Philanthropic, Volunteerism, Experiential, and
Communications. The framework was created by a volunteer task force of
alumni relations professionals and defines alumni engagement as
‘activities that are valued by alumni, build enduring and mutually
beneficial relationships, inspire loyalty and financial support,
strengthen the institution’s reputation and involve alumni in meaningful
activities to advance the institution’s mission.’
Access
the Guidance Document for specific inclusions and exclusions across
the four modes. As you review keep in mind that changes to the
methodology in Year 2 may effect trends. These include the addition of
required fields, confidence levels, and several additional
activities included within modes. These changes will be
indicated throughout this report to help you interpret results.
Respondents were asked to provide a Confidence Level for
Communication, Experiential, and Volunteer modes of engagement.
Responses indicate the level of confidence that the data captured is
representative of institutional activities and events. The chart below
shows an aggregate of your institution and peers confidence
levels.
Sample Institution reported “Not very confident” for Volunteer data, “Not very confident” for Experiential data, and “Somewhat confident” for Communication data.
While Percentage Engaged is a helpful measure of alumni affinity, the following views provide benchmarks to understand engagement and giving. The Data tab shows the “Confidence Level” reported by each institution for each mode of engagement.
Alumni by Category shows a breakdown of eight alumni categories by the percentage and count of legally contactable alumni.
Legally contactable alumni includes anyone who is not marked as deceased, is contactable (via mail, phone, or email) and does not have a total (for all purposes and by all means) no contact status. Because of privacy laws, individuals may specifically need to provide opt-in consent to allow the institution to be in touch with them. In those cases, only individuals who provided such consent would be counted as legally contactable. Each category is based only on degrees to your institution.
The following graph shows the scatter plot of Contactable Alumni and Alumni Relations Staff FTE. Each dot on the graph represents a single institution with different colors representing your institution, your peers, your region, and All Survey Participants participants.
The “Average Relationship” regression line quantifies the relationship between Contactable Alumni and Staff FTE for All Survey Participants institutions. It can be interpreted to be the average number of Alumni Relationship Staff for a given amount of Contactable Alumni. If a dot is above the line, that means the institution has more staff than the survey average for that amount of Contactable Alumni. Dots below the line, suggest the institution has less staff than the survey average for that amount of Contactable Alumni.
The following graph shows the scatter plot of Alumni Engaged Any Mode and Alumni Relations Staff FTE. Each dot on the graph represents a single institution with different colors representing your institution, your peers, your region, and All Survey Participants participants.
The “Average Relationship” regression line quantifies the relationship between Alumni Engaged Any Mode and Staff FTE. It can be interpreted to be the average number of Alumni Relationship Staff for a given amount of Alumni Engaged. If a dot is above the line, that means the institution has more staff than average for that amount of Alumni Engaged. Dots below the line suggest the institution has less staff than average for that amount of Alumni Engaged. Exactly half the institutions will be above the line and half will be below.
The median data for All Survey Participants has been converted to your institution’s local currency.
Percentage Engaged by ANY mode is a metric which divides the number legally contactable alumni by the number of alumni who were engaged by at least one of the four modes. Review engagement by each mode for insight into how the 22,478 alumni are engaged with your institution.
Sample Institution reported 20,216 (8.71%) of legally contactable alumni engaged through Communication.
This graph is most useful when categories in the graph are viewed in isolation or in smaller groups. To isolate a single category, double click on the legend for the category you are interested in viewing. To look at a smaller group of categories, click once on the legend for each category you want to remove.
Communication Engagement, for purposes of the AEM survey is defined as “interactive, meaningful and informative communication that supports the institution’s mission, strategic goals and reputation.” Specifically included in this count would be individuals who participated in any of the following activities as examples:
Sample Institution reported 2,689 (1.16%) of legally contactable alumni engaged Experientially.
This graph is most useful when categories in the graph are viewed in isolation or in smaller groups. To isolate a single category, double click on the legend for the category you are interested in viewing. To look at a smaller group of categories, click once on the legend for each category you want to remove.
The AEM survey asked respondents to provide counts of alumni who attended at least one in-person event, at least one virtual event, or both during FY2022. This chart shows the percentage of contactable alumni who fit into the three categories.
Experiential engagement, for purposes of the AEM survey is defined as “meaningful experiences that inspire alumni, are valued by the institution, promote its mission, celebrate its achievements and strengthen its reputation.” Specifically included in this count would be individuals who participated in any of the following activities as examples:
Sample Institution reported 203 (0.09%) of legally contactable alumni engaged as Volunteers.
This graph is most useful when categories in the graph are viewed in isolation or in smaller groups. To isolate a single category, double click on the legend for the category you are interested in viewing. To look at a smaller group of categories, click once on the legend for each category you want to remove.
Volunteer engagement, for purposes of the AEM survey is defined as “formally defined and rewarding volunteer roles that are endorsed by and valued by the institution”.
Specifically included in this count would be individuals who participated in any of the following activities as examples:
Sample Institution reported 3,278 (1.41%) of legally contactable alumni engaged philanthropically.
This graph is most useful when categories in the graph are viewed in isolation or in smaller groups. To isolate a single category, double click on the legend for the category you are interested in viewing. To look at a smaller group of categories, click once on the legend for each category you want to remove.
Philanthropic Engagement is defined as financial support that is meaningful to the donor and supports the institution’s mission and strategic goals. Alumni who are philanthropically engaged are individuals who received either a legal credit, hard credit, direct contribution credit, soft credit, or recognition credit, inclusive of outright gifts and pledge payments within the fiscal year. This also includes gifts of life insurance or premiums paid to support those, when the institution is the owner and beneficiary of the plan; the tax deduction allowed for newly established charitable remainder trusts, charitable gift annuities, and pooled-income funds. Also count gifts from IRAs.
To keep the data comparable, only institutions that provided data on alumni that participated in all four modes for all years between 2020 and 2022 were included in this section. The resulting sample sizes are 12 Self-Selected Peers (AEM Peer 1, AEM Peer 2, AEM Peer 3, AEM Peer 4, AEM Peer 5, AEM Peer 6, AEM Peer 7, AEM Peer 8, AEM Peer 10, AEM Peer 11, AEM Peer 9, AEM Peer 12), 170 Sample Country/Region institutions, and 234 All Survey Participants institutions.