Alumni relations struggles with how to create concrete metrics for measuring alumni engagement and demonstrating success both with engagement and fundraising.  This presentation provides one method by which clear metrics can be assigned to alumni engagement using volunteer activities and how to utilize that data to set and exceed goals.

Carrie Collins
Chief Advancement Officer

Jaime Hunt
Chief Communications Officer and Director of Public and Media Relations
Winston-Salem State University
2017

As the largest living and working generation, millennials have changed how we define effective engagement and communication.

Annual Giving programs can be slow to adapt to new trends. But if you want to stay in front of your alumni base, you can’t afford to live in the past. This presentation will show you how to blend your traditional marketing efforts with a rich media suite using video, social media advertising, online ambassador programs, and more.

Phil DiMartino
Associate Director of Annual Giving
Boston University

Stephanie McBride
Director of Annual Giving
Boston University

An Introduction to Data Quality and Why It’s Important to You

• Overview—Why Data Quality?
• The Basics
• Defining Business Processes
• Data Dictionaries
• Security/Access Controls
• Audits
• Reporting/KPIs
• ROI
• Mitigation Strategies