Alumni relations struggles with how to create concrete metrics for measuring alumni engagement and demonstrating success both with engagement and fundraising. This presentation provides one method by which clear metrics can be assigned to alumni engagement using volunteer activities and how to utilize that data to set and exceed goals.
Annual Giving programs can be slow to adapt to new trends. But if you want to stay in front of your alumni base, you can’t afford to live in the past. This presentation will show you how to blend your traditional marketing efforts with a rich media suite using video, social media advertising, online ambassador programs, and more.
Phil DiMartino Associate Director of Annual Giving Boston University
Stephanie McBride Director of Annual Giving Boston University