Alumni relations struggles with how to create concrete metrics for measuring alumni engagement. Learn how to demonstrate success, both with engagement and fundraising.

Embedded within your strategic plan is information that should spark enthusiasm and excitement among your campus community, alumni, donors and friends. Your rollout event should reflect that excitement.
 

As the largest living and working generation, millennials have changed how we define effective engagement and communication.

Annual Giving programs can be slow to adapt to new trends. But if you want to stay in front of your alumni base, you can’t afford to live in the past. This presentation will show you how to blend your traditional marketing efforts with a rich media suite using video, social media advertising, online ambassador programs, and more.

Phil DiMartino
Associate Director of Annual Giving
Boston University

Stephanie McBride
Director of Annual Giving
Boston University

An Introduction to Data Quality and Why It’s Important to You

• Overview—Why Data Quality?
• The Basics
• Defining Business Processes
• Data Dictionaries
• Security/Access Controls
• Audits
• Reporting/KPIs
• ROI
• Mitigation Strategies

Discover traditional models within alumni relations that have focused on programs and events as the primary means through which we prove the value of our work.