Today’s liberal arts colleges and universities face the increasingly difficult task of engaging young alumni. What strategies can they use to foster relationships with these important stakeholders and build a pipeline of future donors?
Janice Gow Petty, an expert in diverse fundraising, presents demographic data and ethnic fundraising practices of Asian Americans and reviews how advancement professionals can understand the nuances of this diverse group to create engaging strategies and enhance philanthropy efforts with alumni.
Great content requires thoughtful planning, smart management, and a customized strategy that works for your institution. This session walks through the fundamentals of smart content strategy and how to apply principles and tactics to create influential content that helps users and drives business outcomes for your institution.
Universities have long promoted a strong base of support through unrestricted giving to the annual fund. But donors at all levels are taking a investment-oriented approach to their philanthropy. Explore how universities are adapting to this trend in giving, and discover how essential these moves are to securing future support.