A top-down case statement is easy, but how do you fully engage academic and other stakeholders on campus and on your boards to gather insightful ideas, generate fundraising energy, and cultivate shared ownership? Eastern Oregon University is preparing to launch its second capital campaign.

It has never been more critical to have a strong brand. Universities face increasing competition for students, a declining population of prospects, and an increasingly savvy market.

Social media conveys an image of your institution regardless of whether you’re using it effectively or not. Advancement professionals expressed interest in practical social media tips during the 2018 CASE District II Conference.

The Alumni Engagement Metrics Task Force was created by the CASE Commission on Alumni Relations in the fall of 2016 to address the need for an industry wide framework to measure alumni engagement.

This webinar looks at practical ways to use stewardship tools in every phase of the development cycle. Learn how to engage others in your organization in stewardship activities, deepen donors’ connections to your institution and their understanding of the impact of philanthropy on your mission.

The convergence of issues, challenges, and politics in 2017 and 2018 proved a difficult time for setting an agenda for intellectual alumni gatherings on campus. When staff at MIT considered the prospect of convening alumnae on campus for its first women’s conference since 2011, the climate was tense.

 

It's no surprise: students cannot make million-dollar gifts. But that should not stop them from not making a gift at all and it should certainly not stop us as development professionals from encouraging them.

This whitepaper examines the current state of diversity among development staff at colleges and universities. 

Growing grassroots alumni advocacy to support public higher education requires the right tools.

The European Union’s General Data Protection Regulation (GDPR) is set to take effect on 25 May 2018. Any institution or organization that interacts or processes the data of EU residents must comply with GDPR.