Skip to main content

CASE

CASE

Main Menu

  • Conferences & Training
  • Resources
  • Insights
  • Trending
  • Awards
  • Connect
  • Talent
  • About
  • Districts
    • ES
    • Membership
    • Log in
    • Search
    • Shopping Cart

    Breadcrumb

    1. Home
    2. Resources & Articles

    Higher Education Case Study – Harvard Business Publishing

    Advertisement
    By Ryan Collins
    March 10, 2019

    District I Blog

    CASE District I wishes to thank Universal Wilde for their generous support as a platinum conference sponsor and for their work in printing the conference program on paper donated by Mohawk Fine Papers. This is Universal Wilde’s fourth time sponsoring CASE District I.

    GOAL

    Automate, on-demand fulfillment solution to improve time to market for Harvard Business Publishing.

    CHALLENGES

    Harvard Business Publishing was using an internal, manual process to fulfill educational materials which was time-consuming, slow and costly due to unused inventory.

    It was essential to minimize risk while converting to an outsourced, automated process.

    SOLUTION
    • Phase I: Strong collaboration among client and UW team to strategize new process which included UW operational and fulfillment experts researching existing process at client’s facilities.
    • Phase II: Transitioned web and back-end systems to UW including inventory, client personnel for a successful implementation.
    • Phase III: Launched new communications platform which migrated from offset print to on-demand digital print library.
    RESULTS
    • Introduction of streamlined process achieved faster time to market by 700 percent
    • Reduced storage costs, due to transition to UW
    • Increased volume of materials by 143 percent, providing a greater selection including case studies, business reviews, reprints and research studies
    • Reduced physical inventory by 50 percent due to migrating from offset print to print-on demand, including version control

    71 percent of surveyed students reported that print publications and letters were an effective way to learn about a school’s academic offerings. (Source: Sappi Verticals, The Marketing of Higher Education)

    About the author(s)

    Ryan Collins

    Ryan Collins is the director of marketing at Universal Wilde.

    Tags

    US/Canada Magazines & Publications District I Blog Blog Post

    CASE

    CASE
    • CASE Communities
    • Member Login
    • Careers at CASE
    • Terms & Conditions
    • Privacy Statement
    • Staff Intranet
    Connect with CASE
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

    CASE Member Support
    +1-202-328-CASE [2273]
    support.case.org

    CASE

    CASE
    Close

    Search

    Popular Searches
    Book Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS