Thursday, 16 July 2020, 7:30 a.m. – 9:00 a.m. SGT.
The date and time for this online masterclass is in Singapore time (SGT, UTC+8 hours). You can check the corresponding date and time in your locality here. The duration for each segment is indicative only.
Welcome and Introduction
|Understanding Digital Engagement (10 minutes)
What is digital engagement and how can you track it? We’ll kick off the masterclass with this basic understand of digital engagement to support goal setting.
|Centralising Digital Content Efforts (20 minutes)
Bringing people together is the first step in streamlining your approach. Learn tactics for centralising digital content with examples from Cornell’s “digital hub.”
Break (10 minutes)
|Planning for Online Events (20 minutes)
Even in-person events can be offered with live streams. Learn a new digital-first approach to event planning that prioritises the online experience.
|Measuring Digital Engagement (20 minutes)
If people are paying attention to your digital content, you can use these insights to help them become even more engaged with your institution. Learn what can be counted as digital engagement and how to track down these insights.
|Q & A / General Discussion (10 mins)|
CASE reserves the right to change the programme without prior notice.
CASE undertook a comprehensive assessment of our curriculum, and we developed a competencies model. To ensure that our educational programming provides a clear path to increased effectiveness, productivity, and professionalism, “competency clusters” were identified. Each competency cluster is composed of hard and soft skills, detailing the knowledge, skills, and abilities that result in positive performance outcomes.
Competency clusters for this online masterclass: Industry Expertise, Relationship Building, Strategic Thinking