University of Iowa Center for Advancement
Nicole is a Senior Digital Marketing Strategist at the University of Iowa Center for Advancement. She’s passionate about demystifying social media, email marketing, search engine optimization, and analytics. For the past 15 years she’s been providing actionable solutions to digital marketing challenges for partners in higher ed, healthcare, and non-profits. She brings a strong data-first mindset to campaigns and is all about defining goals, tracking every strategy, and making iterative improvements at every opportunity. Connect on Twitter @nverhey to chat all things digital marketing.