Marketing: Micro-sites (Fundraising)
Entries should be a secondary website within the institution created for a fundraising-related purpose, such as a campaign, a foundation, or fundraising department or division.
All sites must be accessible to the public. No private or password-protected sites should be entered.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity