Eastern Washington Center (EWUC); formerly known as Phase I Classroom Building
Mike Goodwin
J. Michael Goodwin is President and CEO of the Oregon State University Foundation. Under his leadership, the university's first campus-wide fundraising campaign, The Campaign for OSU, raised more than $1.14 billion from 106,000 donors. The OSU Foundation passed the $100 million CAE (Council for Aid to Education) milestone for annual fundraising for the first time in 2012, more than doubling OSU's five-year CAE average of $38 million prior to the campaign. Mr. Goodwin also added to the Foundation's strategic plan a commitment to advocacy: educating constituents and convening groups in support of public higher education in Oregon and beyond.
Keynote Session
Mike Goodwin will share his thoughts on the future challenges facing advancement professionals, exploring:
- How changes in charitable deductions will affect individual and corporate giving to higher education, as well as how these changes will drive us to modify our programs while realizing opportunities that benefit our constituents.
- How a tightening focus on keeping tuition increases down will require us to do more with less and redesign our legacy programs to optimize institutional resources.
- And, in the face of waning public support for higher education, he will lead a discussion on adjusting our messaging to keep the public engaged and aware of the economic impact and social benefit our institutions provide.
- A panel of local thought leaders will react to Mike Goodwin's presentation and a hosted reception with wine, beer and hors d'oeuvres will follow.