Photography as colour, life and storytelling in a black and white brand: What happens when your brand takes away colour but still expects you to create communications that feel warm, human and full of student life? In this session, we’ll show how our team turned a black and white visual identity into a creative advantage, using photography as our main source of energy, emotion and authenticity. We’ll share the tactics that work for us: from twice yearly campus shoots to capturing those blink-and-you-miss-them student moments at events. You’ll see how we balance polished campaign photography with more relaxed, social first content, and how student feedback has reshaped our approach (including the “no sad students” rule!). We’ll also share the framework that keeps our photography consistent and impactful within a limited colour brand: choosing high contrast images that pop, building an evergreen library, briefing photographers effectively and keeping editing tight and unified. Expect real examples from UoB campaigns plus honest insights into time, cost and workflow. If you’re working with a restrictive brand or just want your photography to do more heavy lifting, this session will give you practical ideas, pitfalls to avoid and a fresh way of thinking about imagery in student communications.