Social Media and Community
Now, it's time to take advantage of this momentum. As we head past the pandemic, it's important that we learn from our experiences, take advantage of our "wins" and ensure social media has a seat at the table in our post-pandemic world.
How are you planning for the future? How are you advocating for your work? Join us at Social Media and Community in San Francisco, CA, and let's talk about how we can make strides together to grow our field and improve the day-to-day work and how it can best fit institutional goals as we head into a new era.
Join the conversation
This conference is designed for all levels of advancement professionals, given the now-ubiquitous nature of social media, its reach and impact.
After attending, you will be able to
- Describe how social media can support crisis communication and risk assessment.
- Develop a process to align resources to achieve brand awareness.
- Strategize on creative and dynamic methods using social media to engage internal and external stakeholders.
- Demonstrate how to practice self-care on social media.
Benefits of Attending
- In-person discussion and engagement with peers.
- Opportunity to address key issues impacting our changing landscapes.
- Review importance of mental health and self-care while managing community.
- Practical tips for managing social media in a crisis.
- Explore best practices for thriving, not surviving, with remote work.
- Discuss creating accessible and inclusive social media for all.
- Learn to connect with Millennials and Generation Z through social networks.
- Understand how to use social listening to guide engagement and measurement.
Who Should Attend
- Web and social media strategists
- Enrollment professionals
- Digital communication experts
- Alumni engagement professionals
- Executives and administrators (vice presidents, school heads)
Meet Your Chair
As an internationally recognized public speaker and advocate of strategic online communications, Nikki is responsible for developing innovative solutions to advance the University of Michigan’s over 200-year-old legacy of impact. Nikki leads U-M’s social communication team, the strategic oversight of the President’s Public Engagement and Impact Initiative, and U-M’s Social Integrity project. These efforts each aim to ensure that all online communications provide additional value to university stakeholders while mitigating institutional risk, elevating brand perception, and educating users of all ages, around the globe, of the lasting impact of these critical tools.