Are you tracking the right things? How do you measure impact in engagement, philanthropy, and marketing? CASE, in partnership with GiveCampus, recently conducted a pulse survey asking advancement professionals about which metrics matter most at their school, college or university. Find out how your colleagues in advancement weigh the impact of their work and which stage of the fundraising process they struggle with the most.

After this webinar, attendees will be able to:

• Recognize the importance of data and metrics to the advancement profession.
• Identify what advancement professionals identify as the most important metrics in the areas of philanthropy, engagement, and marketing and communications.
• Discuss the implications of the survey findings and what they might mean for schools, colleges, and universities.

Speakers:

• Jennifer Agustin, Vice President of Marketing, GiveCampus
• Cara Giacomini, Vice President, Data, Research, and Technology, CASE
• Deborah Trumble, Senior Director, Research, CASE