Masterclass: Soaring Engagement: Taking Your Alumni Programme Above and Beyond
Whether new to alumni relations, mid-career, or seasoned, each alumni staff member brings unique expertise to their work. This Masterclass will engage a varied audience in building value models for their institution and programme. We will discuss various prototypes that work for all levels of institutions, and examine effective approaches and strategies from around the globe.
A panel of local alumni leaders will share the achievements and challenges they encountered while implementing alumni metrics for their engagement models.
Flinchbaugh brings years of CASE and IBM teaching expertise to this session, and will share his own experiences at building engagement models for leading US institutions as well as his experience with international alumni engagement.
- The latest evolution of alumni engagement value models across varying institutions worldwide
- Targeting your programmes and services to address specific audience needs
- Aligning your engagement model with strategic and institutional goals
- An end-of-the-day panel discussion with attendees to discuss implementation of alumni metrics, and the metric model that may best serve your institution
- Develop a value model for your institution, analysing your alumni population’s key priorities, including benefits and services specific to your population
- Be inspired by success stories from institutions with lean resources
- Define how “story telling” can assist your programming across various social media platforms
- Gain insights from colleagues in a variety of breakout sessions and group discussions
Who should attend
- Alumni relations professionals
- Advancement communications professionals
- Volunteer leaders
- Board and/or committee members
Welcome and Introduction
Practical Applications of Theory
What roadblocks and concerns hinder your institution from reaching higher? We will draft our questions to address throughout the day.
Innovative Alumni Programming; Trends and Best Practices
In this session, we will look at the latest achievements across the globe in alumni programmes, both large and small, that have broken barriers to reach new heights.
Networking and refreshment break
Aligning Institutions Needs with Alumni Wants; Value Creation
After reviewing six unique models, attendees at this session will create a value model for their institution. Models will include alumni programming, benefits and service specific to your audience.
The New World of Story Telling; Engaging Alumni Through Their Chosen Media
Alumni respond in far different ways to the stories shared by their alma maters. Using the value models attendees have drafted, we will align communications strategies for each. Together with our communications colleagues, and sometimes independently, we will discuss how to tell the story in new and innovative ways.
Managing Alumni Relations, UP, DOWN and BEYOND; Internal and External Stakeholders
Alumni staff varies widely in skills, talents and seniority. How do we manage the skills of our new and junior staff through to the senior leaders in our organisations to maximise resources and achieve our goals?
Networking and Refreshment break
Leveraging Alumni Metrics for Greatest Impact; PANEL DISCUSSION
Ken Gideon, Director (Alumni), University of Southern Queensland
Jane Miller, Executive Director, Alumni & Engagement, UNSW Sydney
Moderated by David Flinchbaugh, Associate Dean, Development and Alumni Relations, University of Maryland
Local alumni leaders will share their achievement and challenges in implementing and using alumni metrics.
End of programme
CASE Asia-Pacific reserves the right to change the programme without prior notice.