Masterclass: Engaging Alumni with Digital Content and Online Events
Missed the live seminar? Purchase the recording here at the CASE Store.
The online masterclass was held on Thursday, 16 July 2020, 7:30 a.m. – 9:00 a.m. Singapore time (SGT, UTC+8 hours).
The COVID-19 pandemic has forced alumni engagement operations to quickly pivot from in-person events to online offerings. Since March of 2020, Ashley Budd has led a digital content effort at Cornell University to streamline communications and centralise digital content offers with incredible results.
Join Ashley in this CASE Masterclass to learn how to organise teams, production efforts, and content offerings. Ashley will share insights from email marketing, web content strategy, and online events–including Cornell’s Virtual Reunion and Virtual Music Festival.
- How to centralise digital content offers
- How to plan online events
- How to measure digital engagement
Who should attend?
This masterclass is for marketing and alumni engagement professionals, including event and multi-media producers.
Learn more about the online masterclass here.
Working with institutions and schools across the UK and globally for nearly two decades, Aluminati develop innovative platforms and applications that unlock the power of member networks, enhance employability, and dramatically increase digital engagement. Their flagship product is Aluminate Community Builder, an online platform to build, manage and scale your community. Find out more here.