Masterclass: Engaging Alumni with Digital Content and Online Events
SGD 250, CASE Member
SGD 325, Non-Member
Note: The fee is for a single-person access to the live seminar. View the registration fees in other currencies and registration details here.
The online masterclass is scheduled on Thursday, 16 July 2020, 7:30 a.m. – 9:00 a.m. SGT. The date and time for this online masterclass is in Singapore time (SGT, UTC+8 hours). You can check the corresponding date and time in your locality here.
The COVID-19 pandemic has forced alumni engagement operations to quickly pivot from in-person events to online offerings. Since March of 2020, Ashley Budd has led a digital content effort at Cornell University to streamline communications and centralise digital content offers with incredible results.
Join Ashley in this CASE Masterclass to learn how to organise teams, production efforts, and content offerings. Ashley will share insights from email marketing, web content strategy, and online events–including Cornell’s Virtual Reunion and Virtual Music Festival.
- How to centralise digital content offers
- How to plan online events
- How to measure digital engagement
Who should attend?
This masterclass is for marketing and alumni engagement professionals, including event and multi-media producers.
Learn more about the online masterclass here.