Universities are complex structures, packed full of potential and inspiration, but they need skillful navigating. In this session we'll explore some of the key skills and competencies to hone as a marketing and communications professional in HE, how you can best navigate structures and effectively influence stakeholders, and tips on how you can continue to develop professionally. Learning objective: Gain the foundational knowledge for building an effective career in marketing and communications, within an HE setting.

The pace of change and the range of AI tools available can be hard to stay up to date with, let alone working out how we use these tools to improve our efficiency and effectiveness. In this highly practical session, award winning speaker, author and podcaster, Daniel Rowles, will guide you through the latest generative AI tools, trends and techniques. ChatGPT in perspective Writing effective prompts ChatGPT limitations and checking output Training for tone of voice and style Training for organisational knowledge Creating your own GPT Streamlining workflows Creating an AI working policy Your prompt library and AI Toolkit

Students expect more from universities than just a brilliant course and a great learning experience. They want to learn skills that will help them when they leave university, have a wider student experience, feel a sense of belonging and make their friends for life. This session will take a deep dive into the student experience, sharing case studies and innovations, but also give you an opportunity to develop a values-led student experience journey for your university.