Major Gifts Strategies Fall Session 2024
Learning Objectives
- Define the core competencies needed for a major gift officer
- Develop strategies to identify, engage and cultivate major gift pools
- Recognize how active listening and strategic thinking can positively impact gift fundraising initiatives
- Analyze data and research regarding current and future trends for major gift fundraising
- Discuss the CASE Global Reporting Standards and develop strategies on setting up robust models of reporting
- Assess the potential of cross-campus collaboration and align institutional goals with donor values
Who should participate?
- Individuals who work directly with major gift donors and prospective alumni.
- Development professionals with major gift responsibilities
- Faculty, volunteers and staff who have a vital role in securing major gifts for their programs
Meet your chair!
Shannon Woodward
Shannon is a Senior Philanthropic Advisor in the Principal Gifts office at Tulane University, where she has worked with donors for over a decade. Shannon spent 18 years serving higher education with major and principal gift work and spent two years as the Vice President of Development for the Gary Sinise Foundation. In addition to working with current gifts Shannon is a principal gift planner. She previously served as the executive director of gift planning where she implemented and managed the Office of Gift Planning for the university which integrated major and planned giving. Her greatest joy in the profession is working with donors who make transformational philanthropic investments and sharing innovative ways to make their goals come to fruition.
Shannon has presented on faculty for many years at CASE and is a regular presenter with AFP, Association of Charitable Gift Planners, and Partnership for Philanthropic Planners. She offers consulting and training to various nonprofits and worked closely with the late Robert Sharpe, Jr. as a member of his Encore team.
She lives in The Woodlands, Texas with her six-year-old son, Jaxon.