All sessions were recorded during fall 2020 development conferences.
The Mindset of a Major Gift Officer
Speaker: Dondi Cupp
The expectations placed on major gift officers are wide-ranging and require a diverse blend of skills applied in unique situations. Developing your core competencies will contribute to your long-term success but it all starts with having the right outlook and approach. The faculty will lead a fast-paced look at the mindset required to thrive as a successful major gift officer in the 21st century.
Braving the Space: The Experience of African American Fundraisers
Speakers: Earl Granger and Anthony Heaven
African American frontline fundraisers are underrepresented in higher education and oftentimes have unique experiences connected to their racial identity. This presentation will explore some of those experiences and help to equip gift officers to advocate for themselves and think strategically on how they can promote equity and inclusion within advancement
Portfolios & Performance – Taking a More Strategic Approach
Speakers: Dondi Cupp and David Lively
Successful major gift fundraising requires taking a strategic and balanced approach to portfolio management. It also requires a strong alignment between fundraising activities, goals and other factors that contribute to your success. Explore concepts designed to help build effective portfolios and achieve higher levels of success in today's metrics-driven fundraising environment.
Working with Campus Partners to Drive Collaborative Fundraising
Speaker: Jeff Jackanicz
Development work can no longer be done in silos, with development officers solely representing a major project or idea; instead, the increasingly savvy donor wants to hear from the experts as well. This session will cover how to maximize and manage institutional academic partnerships for larger gifts.
Making the Most out of Discovery & Qualification Visits
Speaker: Crystal Jones
Good discovery starts with two things: 1) identifying prospects by evaluating the spectrum of support and engagement they’ve shown to your organization or institution; and, 2) strategically reaching out to those that need to be nurtured and effectively “qualifying” future philanthropic potential. This session will help you think about how to evaluate your data to identify desirable prospects, and offer strategies to build your skills to have strategic conversations, and ask certain questions that compel you to do the most important thing in a meeting – listen. Effective discovery will help ensure that your portfolio delivers consistent and powerful results.