Weekly online sessions each Wednesday, with on demand content and resources added each week
View the Online Programme
Part 1: Strategic Positioning of Marketing & Communications within the Sector
13:00–13:15 (GMT) Welcome, Introductions and Setting the Scene Bruce Bernstein, Executive Director - Global Engagement, CASE Europe Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner
13:15–14:00 Plenary - The Strategic Importance of Marketing within the Sector Richard Taylor, Chief Operating Officer, Loughborough University and Crystal Apple Award for Teaching Excellence Winner
14:00–14:15 Screen break
14:15–15:15 Plenary - The End of the World as We Know it? In conversation with sector leaders on the future challenges and opportunities for the Higher Education sector. Peter Slee, Vice-Chancellor, Leeds Beckett University
15:15 - 15:30 Screen break
15:30 - 16:00 Cohort Session 1
Structured conversation with faculty with lead on practical challenges - clinic-based tutor sessions
16:00 - 17:00 (GMT)
11:00 - 12:00 (EMT) Joint session with US Colleagues 1 - Data Supporting Strategy Ed Layt, Head of Consultancy, SMRS
17:00–17:30 Marketing Institute - Group Networking Session
Part 2: Brand, Content & Storytelling
13:00–13:10 (GMT) Welcome Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner
13:10–14:05 Plenary - Taylor Swift, 'the Haters' and Shaking It off: What Articulating a University Brand Is Really All About Helen Pennack, Chief Marketing and Communications Officer, University of Nottingham
14:05–14:20 Screen break
14:20–15:15 Plenary - What Has Kylie Minogue Got to Teach Us About Content Strategy? Justin Cole, Director of Marketing and Communications, Bournemouth University
15:15–15:30 Screen break
15:30 - 16:00 Cohort Session 2 Structured conversation with faculty lead on practical challenges – clinic-based tutor sessions.
16:00 - 17:00 (GMT)
11:00 - 12:00 (EST) Joint Session with US Colleagues - Storytelling Session Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner Mike Barzacchini, Director, Marketing Services, Harper College (Chair of the North America Track)
Shirona Patel, Head: Communications, University of Witwatersrand, Johannesburg
Part 3: Evaluate, Curate and Innovate
13:00–13:05 (GMT) Welcome Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner
13:05–14:05 Plenary - The Real 4 Ps of HE Marketing: Power, Politics, Permission and Persuasion – Curating your Career Tricia King, Founder and Director, TKCC Consultancy and Former VP Global Engagement, CASE
14:05–14:15 Screen break
14:15–15:15 Plenary - Let’s Get Digital, Digital! the Good, the Bad and the Future of Digital Engagement Rachel Sandison, Vice-Principal, External Relations, University of Glasgow and Crystal Apple Award for Teaching Excellence Winner
15:15 - 15:25 Screen break
15:25 - 16:10 All Faculty cohort conversations and opportunities ahead in 2021 The Europe Track Faculty will look ahead and take questions on 2021 and the opportunities available.