Latest donor trends tell us that personalisation is more important than ever to donors, and therefore pivotal to meaningful donor engagement. So with this in mind, how can we tailor our donor stewardship to truly resonate with each supporter? The Seven Faces of Philanthropy (based on the book by Russ Alan Prince and Karen Maru File) provides a powerful tool for understanding donor motivations—whether they give out of tradition, social influence, or deep personal values.

This session will explore how to put this theory into practice, ensuring it enhances—rather than adds to—the workload of donor relations teams. From crafting bespoke stewardship plans to integrating the framework seamlessly into existing processes, we’ll share actionable insights to deepen donor relationships and drive long-term support.