True donor loyalty can be as inspiring as one great gift, and often much harder to sustain – requiring consistent engagement, genuine appreciation and a shared vision that keeps donors connected over time. We often find ourselves basing stewardship activities on the size of a donor’s gift, but celebrating loyalty among those who truly champion your mission is equally fundamental to an organisation’s fundraising future. Join Ollie and Phoebe to hear about LSE’s work in establishing a purposeful framework for tracking and celebrating giving milestones for supporters at all levels, and how this can enrich even your most cherished relationships.