Elective session – Establishing a legacy stewardship programme
3:00 PM - 3:45 PM GMT
Speaker(s): Amy Harris, Legacy Officer, The University of Manchester
Breakout Session
In December 2023, The University of Manchester launched the 1824 Society - a stewardship vehicle intended to package the stewardship journey for legacy donors. The launch of the society was a great success – resulting in a 100% increase in legacy pledges in the 2023 financial year. In this session Legacy Officer, Amy Harris, will share the steps she took to establish a legacy stewardship programme from scratch which utilises pre-existing activity to maintain and grow the legacy pipeline. She’ll also discuss how legacy stewardship strategically aligns with the fundraising priorities and the opportunities for collaboration which help to boost success.