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    3. CASE District V Annual Conference: Reunited
    4. CASE District V Annual Conference Reunited Sessions
    CASE District V Annual Conference: Reunited

    Measuring Engagement: A Key Performance Indicator Approach

    Sunday, December 12, 2021
    2:15 PM - 3:15 PM CST
    Speaker(s): PANELISTS: Samantha Frost, Senior Director, Alumni Experiences; and Danielle Huskey, Data Analytics Consultant, The Ohio State University  
    Advancement Services Alumni Relations
    Experience Level: Mid-Level Professionals
    Elective Session

    At Ohio State, engagement professionals and Business Intelligence/Data Science partners have developed a new tool to analyze engagement data that we believe will benefit the engagement industry. Successes from this work include: an inclusive, stakeholder-centered definition of “meaningful engagement” that reflects our diverse and digital world; improved data measurement consistency among engagement professionals across the organization; a key performance indicator process that can be applied to other projects (to ask “Why?” and not “What?”); and a dashboard that provides real-time engagement data to analyze impact. Attendees will learn how to apply a Key Performance Indicator method to determine measures of success at their home institutions, plus gain ideas into tools they might want to build or refine at home to help provide real-time data and insights related to measuring the impact of engagement efforts.

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