Campaigns Workshop 2024
Learning Objectives
- Discuss current best practices for planning and implementing successful campaigns.
- Build a robust volunteer and campaign leadership team for your institution.
- Learn more about current trends in campaign planning, campaign communications and campaign implementation.
- Highlight perspectives from private and public, as well as large and small institutions.
- Illustrate how successful campaigns can advance your institution’s strategic initiatives.
Who should participate?
You are encouraged to bring your entire campaign leadership team, including:
- Vice presidents, vice chancellors of advancement and chief development officers
- Campaign directors and staff
- Academic deans and other institutional leaders
- Chief communications officers
- Anyone planning for, or engaged in, campaigns for their institutions
Meet your Chair
Mark Delos Reyes Davis
Mark Delos Reyes Davis is Vice Chancellor for University Advancement at UC Santa Cruz and President of the UC Santa Cruz Foundation. He leads the university’s external engagement efforts overseeing raising philanthropic and government support, strengthening relationships with campus stakeholders, and advancing the reputation of the university. Davis has spent more than two decades in higher education administration with responsibility for driving a wide range of initiatives. He previously served as senior adviser to two university presidents and has overseen international relations, enrollment management, and campaign planning. Prior to joining UC Santa Cruz in 2020, he served as the associate vice president for university advancement and campaign director at Carnegie Mellon University and held senior roles at Rice University. He holds a master’s degree in International Relations from Tsinghua University (Beijing) and a bachelor’s degree from Northern Arizona University.