Campaigns Workshop
Wednesday, December 9, 11:00 AM – 5:00 PM
Thursday, December 10, 11:00 AM – 5:00 PM
NOTE: All session times are in Eastern Standard time zone.
This workshop will teach you how to design, implement and execute a campaign using real cases, decisions, and examples. We’ll review best practices and emerging issues in campaign preparation, communications, and the ability to adjust in this changing environment. You will walk away understanding the how and way of fundamentals and enhanced steps to manage and develop a comprehensive campaign.
Teams from the same institution are encouraged.
Benefits of Attending
- Understand how to develop strategies for resourcing a campaign and building a case for support.
- Learn the fundamentals of building a comprehensive campaign.
- Be able to adapt to the unexpected and develop strategies to keep your campaign on track.
- Learn how to employ campaign analytics including goal setting, tracking progress to goal, and projections.
- Create mini campaigns to keep campaign momentum and meet institutional goals during unprecedented times.
- Get perspectives from private and public, as well as large and small institutions while interacting with speakers with extensive campaign experience.
- Access to curated CASE resources and online recordings.
- Make the most of your training budget with a first-rate and value-added program without the travel cost.
Who Should Attend
- You are encouraged to register your entire campaign leadership team, including:
- Vice presidents, vice chancellors of advancement and chief development officers
- Campaign directors and staff
- Presidents, provosts, deans and other institutional leaders
- Chief communications officers
- Anyone planning for-or engaged in-campaigns for their institutions
Meet Your Conference Co-Chairs
Juan Garcia
Juan García is the assistant vice president for advancement strategy and campaign director for the University of Texas at Austin. Previously, he served as chief strategy, analytics and campaigns officer with Texas Athletics, as associate vice president and campaign director at Wake Forest University, as vice president of operations and CIO at Arizona State University Foundation, and as assistant vice president for development services and analytics at the University of Texas at Austin. Read more.
Christine Hoffman
Christine Hoffman is the Vice President for Advancement, Campaigns and Administration in the Office of Advancement at Tulane University. In her role, she is charged with managing all key elements of the $1.3 billion, Only the Audacious, campaign. She is responsible for developing and executing an integrated strategic approach to fundraising for the annual giving, reunion giving, and corporate and foundation relations programs as well as providing executive oversight of information services, research, donor relations and stewardship, business analytics, budget, human resources, and facilities management. Christine has over 30 years of higher education fundraising and management experience and is now in her 18th year at Tulane.