Shayoni Lynn specialises in data-driven communications and behavioural science.
Shayoni has a track record of success delivering campaigns with measurable outcomes and organisational impact. Her programme at Cardiff University was pioneering and put strategic thinking, audience insights, and measurement and evaluation at the heart of all activity.
A former journalist, Shayoni has been working in public relations for over 10 years; she has worked in both public and private sectors. Shayoni is Chair of the Wales Group for the Public Relations and Communications Association (PRCA), the world's largest PR and communications association. As Group Chair, she represents Wales on the PRCA Council. Shayoni sits on committees for Government Communications Service (GCS) South West and Wales, PRCA Measurement and Evaluation, and CIPR Education and Skills. She is an industry awards judge and a regular speaker at CASE, PRCA, CIPR, and GCS events. In 2019, Shayoni was recognised in the top 35 business and professional women in Wales (WalesOnline 35 under 35).
Kerrie joined Aston University in 2018, leading alumni and supporter engagement and development services. Aston exists to serve its beneficiaries – students, business, our region and society – and Kerrie works strategically across the University to develop alumni support for these, and to address international and employability priorities. Kerrie worked in recruitment at a senior level before seeing the light and entering the world of alumni relations in 2011. She joined the University of Birmingham as their first Volunteer Relationship Manager, becoming Deputy Head of Alumni Relations in 2014 and then Head of Engagement, leading an award-winning team producing innovative work across communications, events, student engagement and donor relations. Kerrie is passionate about collaboration and development communities. She is a member of the CASE Talent Management network, an Advisory Board member for TEDx Aston University and has been a speaker for IDPE and AUA as well as CASE. Her CEAC highlight: Marvin Gaye’s ‘Sexual Healing’ being (accidentally) played as she left the stage in Brussels at CEAC 2016.
Claire is responsible for the high quality delivery of engagement programmes at the University of Birmingham, which includes tailored programming for a variety of audiences (alumni, supporters, parents, staff, students and friends). The team are responsible for creating warm audiences who are inspired to give their time, philanthropic support and networks for the benefit of the University and students. Claire leads the international fundraising and engagement strategy, with an ambitious goal of creating a sustainable pipeline of income and engaged supporters in key international markets.
Claire has worked at the University of Birmingham since 2003 and has held a variety of roles in the team including Head of Alumni Relations from 2011, a portfolio which was expanded to Supporter Engagement in 2014. Claire was Acting Director of Development and Alumni Relations from August – December 2015, leading the team through the close and celebration phases of the University’s £193.6million Circles of Influence campaign. Claire has been an active volunteer with CASE for several years and is co-Chair of the alumni relations track at the Europe Annual Conference (2017-18) and a member of the Alumni Relations Institute Faculty (2017-18).