Did you know that poor data quality costs organisations an average of $12.9 million annually? (Gartner, 2018) Despite this staggering figure, many advancement offices struggle to prioritise data integrity due to a lack of senior-level buy-in or dedicated resources. This session offers a groundbreaking solution: a grassroots approach to cultivating a data-driven culture that prioritises data integrity from the bottom up.

We'll share our journey of transforming our organisation's approach to data integrity, starting with a single dedicated role and expanding to organisation-wide engagement.
• Attendees will learn how to build a data integrity culture without relying solely on senior leadership mandates.
• Strategies for engaging diverse stakeholders, building trust, and empowering teams to take ownership of data integrity will be shared.
• The session will offer practical steps for transitioning data integrity responsibility to relevant teams, freeing up resources for further data-driven initiatives.
• Participants will gain insight into the importance of prioritising data integrity before focusing on advanced data quality initiatives.

Through this approach, we achieved a 48% reduction in data errors over 4 years and fostered a culture where high-issue areas now proactively manage their data integrity.