Using preparation for the University of Warwick’s latest and largest fundraising campaign as a case study, this session explores the process of developing projects from concept to campaign-readiness. Selecting projects to sit front and centre of a campaign takes place over multiple phases. At each stage, we examine who needs to be involved, and which expectations need to be managed. Is it possible to futureproof by embedding practices that support the entire gift lifecycle from the outset? How granular should our considerations be, when we’re thinking about gift reporting, considering costing overheads or planning for pipeline development?

Attendees will learn:
- How we identified and prioritised campaign projects
- How we managed multiple channels of communication across such a vast project
- How we engaged academics and involved development colleagues across the team, managed expectations and maximised touchpoints across multiple agendas
- What we hit, what we missed, and what we would do differently?
- What we’re doing moving forward.