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Advancement Management Institute 2024
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Keynote Speaker

Shanna Hocking

Shanna Hocking

Founder and CEO, Hocking Leadership

Shanna A. Hocking (Shanna rhymes with Donna) is the founder and CEO of Hocking Leadership, which helps universities develop leaders and strengthen workplace culture to build the foundation for your organization’s fundraising and engagement success through executive advisory, team coaching, and retreats. Shanna found her dream career of university fundraising as a freshman in college. Shanna then spent 20 years raising 6-, 7-, 8-, and 9-figure gifts and leading collaborative teams (ultimately nearly 50 professionals) at the Wharton School of the University of Pennsylvania, Children’s Hospital of Philadelphia, University of Alabama, and Duke University. Shanna is the author of One Bold Move a Day: Meaningful Actions to Help Women Fulfill Their Leadership and Career Potential (November 2022, McGraw Hill), which was named "one of the 9 motivating books to supercharge your 2024" by the Next Big Idea Club. Shanna's articles have been published on Harvard Business Review, Fortune, Fast Company, Chicago Tribune, The Muse, and Motherly. Her expertise has been featured in Wall Street Journal, Bloomberg Businessweek, Harper's Bazaar UK, Entrepreneur, and New York Post, among others. Shanna was named a LinkedIn Top Voice in April 2024. She has been seen on ABC, NBC, CBS, and Nexstar affiliate television stations across North America.

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