Videos: COVID-related
Videos should be a single video that is under 10 minutes long, relating to any aspect of the COVID-19 pandemic. Videos may have been produced for a special event, as well as for the web or online distribution, but not as paid advertisements/commercials.
For example:
Encouraging hygiene and mask wearing
Institutional research related to the virus
Do not enter:
Paid commercials/advertisements. Enter those in Videos: Commercials.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Technical Execution
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related categories
Communications: COVID Campaigns/Initiatives
Fundraising: Targeted Campaigns & Appeals (COVID-related)
Writing: COVID-related