Marketing: Micro-sites (Other)
Entries should be a secondary website within the institution created for a special purpose other than fundraising (such as student services, crisis management, or for a department/division) and/or directed toward a well-defined audience (such as alumni, prospective students, current students or parents).
All sites must be accessible to the public. No private or password-protected sites should be entered.
Do not enter:
Magazine micro-sites. Enter those in Magazines: Online
Fundraising campaign or foundation micro-sites. Enter those in Marketing: Micro-sites (Fundraising)
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity