Fundraising: Targeted Campaigns & Appeals (COVID-related)
Entries should be a fundraising initiative or project to raise funds for a COVID-related purpose. Emphasis should be on agility, overall strategy, messaging, execution, and results. Videos, publications and other creative materials may be included, but will be considered secondary to overall strategy.
For example:
Student emergency fund fundraising appeal
Campaign to support healthcare/front line workers
COVID-19 research and equipment campaign
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Creativity and innovation
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity