Communications: COVID Campaigns/Initiatives
Entries should be a multi-channel (print and/or digital) communications campaign to sway hearts, minds and attitudes, and/or build awareness around any aspect of the COVID-19 pandemic. The campaign can be internally or externally oriented, with a targeted or broad-based audience.
Do not enter:
Student recruitment initiatives. Enter those in the appropriate Marketing Initiatives category.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, staff, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Fundraising: Targeted Campaigns & Appeals (COVID-related)