"This brochure was mailed to parents of admitted students as part of the University of New Hampshire’s yield campaign. Knowing that parents play a crucial role in the college decision-making process, we wanted this piece to resonate with them and impact their student’s decision. The brochure features statistics and examples of the university’s most impactful selling points for prospective students. Market research also said that parents were interested in their child’s safety, fitting-in, and post-graduation success more than any other matters, which were all points we made sure to highlight in the piece.
Keeping a simple design, we wanted the imagery and statistics to be the main focus point of the piece. Each brochure was packaged in an envelope and delivered to 15,000+ prospective student parents."
From the Judges
Need to talk to parents? Yes. Need to address family concerns? Yes. Does this piece do this? Yes. Great understanding of your audience, good results, nice photography, a good balance of photos and text.
