From the Nominator
Tulane created @onlyattulane in 2012 when Instagram was still in its infancy. 2020 was a banner year that saw the birth of their TikTok account, and a more coordinated strategy between social media platforms and email marketing. Students often comment that “TulaneTok” is “elite,” “the best in the game,” and “always on top of trends.” Tulane does everything in-house, using members of their Media and Communications teams in concert.
Some TikTok results:
“Campus”- 63.7k views, 5361 likes, 311 comments, 242 shares
“You Have to Stop”- 43.5k views, 7707 likes, 50 comments, 112 shares
Vietnamese Food- 61.8k views, 8526 likes, 386 comments, 916 shares
“Lonely”- 85.3k views, 7810 likes, 108 comments, 109 shares
“Engagement”- 65.6k views, 5804 likes, 186 comments, 82 shares
From the Judges
Used a new social media platform where their students are spending their time, and did it well. Definitely focused on student recruitment using an admissions counselor as the voice of the channel. Excellent work!