House System Branding Project
From the Nominator
A house system branding project for Stockholm International School, an independent primary through secondary (K-12) school in Sweden, with students from more than 60 countries. The project introduced a new concept for bringing students closer together, and encouraging community and mutual respect. The school was divided into subunits called “houses,” with each student allocated to a house on enrollment. Each house includes pupils from every grade, fostering a sense of community throughout the school, and allowing greater interaction of students of different ages through vertical age alignment. This was the branding system created for the unit.
From the Judges
We found this to be a lovely campaign. It is age-appropriate, colourful and fun. It enhances a sense of belonging and adventure. It also highlights the power of storytelling in connecting with your target audience.