From the Nominator
Each year the PVAMU Panthers participate in a bowl game against Grambling State University. We have a marketing presence in Dallas for 3 weeks leading up to the game. We decided to capitalize on the marketing momentum and surprise prospective students with their admissions letters. We made a GIF that we featured on social media and partnered with the admissions office to make in school appearances. All of the appearance were filmed for Instagram.
From the Judges
We loved seeing the excitement on the kids faces. Great job building momentum for your school and sharing it publicly. Good job sharing results.