From the Nominator

The best kept secret...no longer. Since its founding in 2002, the University of Ontario Institute of Technology was the best kept secret in higher education. We needed to change that, and fast. We had successfully established ourselves as Canada’s newest publicly funded research university, but after 17 years and multiple re-branding efforts, our university was not as well-known as it needed to be. With a new president focused on telling our story to the world, we knew we couldn’t take forever to explore, develop, and implement this new brand (especially after several unsuccessful efforts). But, at the same time, we needed to bring people along on the journey and get the inside onside.

From the Judges

This is a head-to-toe rebrand that took many opinions into account. Everything is fresh and gets the intended point across. Great colors. Cute dog mascot/paw. Nice representation of diverse people and programs. We like that they don't take the problem they solved too seriously. The undergraduate viewbook and new website were standouts.